Keywords : Reliance Retail, Industry, Consumer Behaviour,

Abstract : This study looks at the opinions and purchasing patterns of customers in the Junagadh area of India regarding Reliance Retail’s stores and service brands. The study intends to direct strategic marketing initiatives and enhance customer experiences by examining the elements impacting consumer choices, perceptions, and decision-making. In order to comprehend consumer sentiment, satisfaction levels, and brand loyalty, data gathered from 200 respondents was statistically evaluated. Reliance Retail may make well-informed decisions to improve customer experiences and brand loyalty thanks to the findings, which provide insightful information about regional consumer behaviour.

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