Keywords : Experiential learning, artificial intelligence, and simulation

Abstract : Simulation is a useful tool in management studies that can assist marketing students in understanding and putting key theories and concepts into practice. Students can investigate marketing trends, create product strategies, evaluate business performance, and make well-informed judgments based on actual facts by applying artificial intelligence in marketing simulation. The goal of the current study is to examine the advantages and effects of artificial intelligence-based marketing simulations on aspiring marketers.

Download