Keywords : Vedic Management; Strategic Management; Dharma, Ayurvedic Products; Indian Knowledge Systems; Ethical Business; Sustainable Strategy; Consumer Behavior.

Abstract : The research paper explores the integration of Indian Vedic knowledge systems into contemporary strategic management practices. The study aims to investigate whether principles from ancient Indian texts such as Dharma (righteousness), Artha (purposeful action), and Yajna (selfless service) can offer a viable framework for ethical and sustainable business strategies. Using a sample of 200 participants from both urban and semi-urban regions, data was collected through constructed surveys to assess consumer behavior, awareness of green marketing, and the regular use of Ayurvedic products. The primary objective was to analyze how Vedic values influence consumer preference and strategic thinking, while the secondary objective was to assess their impact across various demographic groups. The analysis revealed that there is a significant positive correlation between Vedic principles and strategic preferences favoring sustainability, ethics, and collective welfare. The findings confirm the viability of a Vedic approach as a strategic model in contemporary management, suggesting that Indian knowledge systems can greatly contribute to responsible corporate practices.

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