Keywords : Organic products, Marketing strategies, Consumer behavior, Sustainable marketing, Indian markets

Abstract : The Indian market for organic products has expanded rapidly due to rising health awareness, environmental concerns, and changing consumer lifestyles. Marketing plays a decisive role in creating awareness, building trust, and transforming organic products from niche offerings into mainstream consumer goods. This study examines the marketing strategies adopted for organic products in Indian markets and analyzes their role in market growth. The research is based on secondary data collected from academic journals, government publications, and market reports. The findings reveal that branding, certification, digital marketing, and supportive government initiatives significantly influence market expansion, while high prices, limited availability, and lack of consumer awareness remain major challenges. The study concludes with practical suggestions to strengthen marketing practices and ensure sustainable growth of organic products in India.

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