Keywords : Digital Craftpreneurship, Moonj Craft, ODOP, Amethi District, Skill India Digital,

Abstract : India`s traditional handicraft sector is undergoing significant transformation through digitalization, government support programs, and improved market access. The Moonj craft of Amethi district, recognized under the One District One Product (ODOP) initiative, represents an important source of livelihood for local artisans, particularly in rural areas. This study examines how Digital Skill India initiatives, e-commerce platforms, and GST compliance contribute to the growth and sustainability of Moonj craft enterprises. The research highlights the role of digital skills in enhancing artisans` capabilities, enabling them to market products online, connect with wider customer bases, and improve business efficiency. The study also explores how government-led digital empowerment programs are helping artisans adapt to changing market demands. The findings reveal that by practising digital entrepreneurship all the traditional craftsmen can integrate all the new economic activities for the Moonj artisans who are working in the Amethi. E – commerce websites have increased the level of local markets, while GST has expanded all the business access to institutions. However, many Moonj artisans are facing challenges in adopting the digital literacy, infrastructure systems. The study concludes by investigating all the trainings programs given to the Moonj artisans in digital manner to improve the quality of the market by enhancing the competition among the Moonj by contributing the rural development for the positive economic growth.

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