Keywords : Marketing of food manufacturing companies, Consumer`s health perspective, Transparency of production process and ingredients, Product Quality, Customer attraction and trust

Abstract : Consumers give their health first priority, so it is not enough for the product to be healthy, it is also necessary to have complete information about it. For that, food manufacturers can market their products by showing transparency about the processing and ingredients used. This research is of analytical type and secondary data has been used. This type of transparent marketing in food increases consumer confidence and strengthens the brand image of the product. As a result, consumer satisfaction is achieved and profitability also increases.

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