Keywords : customer attitudes, factor analysis, and sustainable food.

Abstract : Since sustainable food consumption is a top policy priority for the new century on both the national and international agendas, there has been a noticeable increase in attention to this topic during the past ten years. However, there is still a lot to discover about the attitudes and shopping patterns of consumers with regard to sustainable food. Examining the factors influencing customers` views of food items with sustainable qualities is the aim of this essay. The article`s initial section offers a summary of the theoretical concepts related to sustainable consumption. Finally, the results of an empirical analysis with a sample size of 275 clients are given. The purpose of the study was to identify the factors impacting customer perceptions of food products with sustainable attributes, such as fair trade, organic, and standard items. The results of this study can assist producers create marketing strategies and public organizations plan educational and informational programs that promote sustainable consumption.

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