Keywords : North Gujarat region, online shopping behavior, e-commerce platforms, and consumer preferences.

Abstract : The purpose of this study is to investigate North Gujarat region consumers` preferences for several e-commerce platforms. Understanding local consumer behavior is essential for firms to effectively modify their strategy in light of the rapidly expanding digital marketplaces. The study looks into things like product variety, cost, user experience, and confidence in online transactions that affect what consumers choose to buy. Surveys and interviews with a wide range of online buyers from various demographics were used to gather data. The results highlight the most popular e-commerce platforms in the area as well as the essential characteristics influencing customer satisfaction and loyalty. They also show notable trends and a preference. The present analysis offers significant perspectives for e-commerce enterprises seeking to augment their market share in North Gujarat. A sample of 244 respondents was used in this paper. We have inquired about their favorite e-commerce site. Age, education, and occupation are just a few of the demographic variables that have been surveyed. It is being examined how these aspects affect respondents` preferences and their choice of e-commerce platform.

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