Keywords : Corporate Sustainability, Financial Performance, Eco-Friendly Products, Green Accounting

Abstract : The paradigm of international trade has drastically changed in favor of sustainable development in recent years. Stakeholders are putting more and more pressure on companies to implement green practices as environmental degradation becomes a major worldwide problem. This conceptual paper examines the complex relationship between corporate financial performance and cor...

Page No : 512-51

Keywords : Heritage, Tourism, Architecture, Tourism Product, Culture

Abstract : Madhya Pradesh is known as the Heart of India, and within this heart, Gwalior is one of the arteries through which tourism flows like blood through the state. Gwalior is one such destination that can cater to the needs of all kinds of tourists, whether domestic or international. Though Gwalior was awarded the title of “City of Music” by UNESCO, it also offers seve...

Page No : 496-511

Keywords : :प्रभा खेतान, नारी मनोविज्ञान, स्त्री-विमर्श, महिला चेतना, हिंदी उपन्यास, नारी अस्मिता, महिला सशक्तिकरण, समकालीन हिंदी साहित्य, नारी संवेदना, मनोवैज्ञानिक विश्लेषण

Abstract : समकालीन साहित्य में नारी स्त्री विमर्श एक महत्वपूर्ण मुद्दा रहा है और नारी की नई भूमिकाओं को पारिभाषित करने का एक शक्त माध्यम रहा है। यह नई स�...

Page No : 492-495

Keywords : Mutual Funds, Investor Perception, Investment Behavior, Financial Discipline, Regression Analysis, And Systematic Investment Plans (SIPs).

Abstract : This study looks at how retail investors in Ahmedabad, Gujarat, invest and how they view Systematic Investment Plans (SIPs). SIPs have become a key tool for retail financial participation, propelled by shifting macroeconomic trends from a "savings mindset" to a "investment mindset." Primary data was gathered from 118 different respondents (students, salaried individua...

Page No : 484-491

Keywords : Training and Development, Employee Performance, Human Resource Management, Employee Productivity, Workplace Learning, Organizational Effectiveness

Abstract : Training and Development (T&D) is considered one of the most important human resource practices that contribute to employee growth and organizational success. In today`s competitive business environment, organizations invest heavily in training programs to improve employees` knowledge, skills, abilities, and job performance. The present study examines the impact of tr...

Page No : 473-483

Keywords : BSE Greenex, BSE Sensex, Green Stocks, GTrade.

Abstract : One of India`s first carbon-efficient indices is BSE-Greenex, which was introduced by the Bombay Stock Exchange. It provides asset managers with a benchmark to create products that direct investor capital into ecologically conscious enterprises by monitoring the carbon-emission performance of 25 companies listed on the exchange. In light of this, the current study, "A...

Page No : 463-472

Keywords : Marketing of food manufacturing companies, Consumer`s health perspective, Transparency of production process and ingredients, Product Quality, Customer attraction and trust

Abstract : Consumers give their health first priority, so it is not enough for the product to be healthy, it is also necessary to have complete information about it. For that, food manufacturers can market their products by showing transparency about the processing and ingredients used. This research is of analytical type and secondary data has been used. This type of transparen...

Page No : 457-462

Keywords : Fintech, Digital Adoption, Financial Literacy, Financial Inclusion, Digital Divide, Consumer Protection, Youth Finance.

Abstract : Financial technology (FinTech) has emerged as a powerful force in transforming the global financial landscape, especially by fostering financial inclusion, improving accessibility, and providing innovative digital solutions. India has established itself as one of the top FinTech centres worldwide, with UPI transactions exceeding ₹29.53 lakh crore in March 2026, repr...

Page No : 440-456

Keywords : Digital Craftpreneurship, Moonj Craft, ODOP, Amethi District, Skill India Digital,

Abstract : India`s traditional handicraft sector is undergoing significant transformation through digitalization, government support programs, and improved market access. The Moonj craft of Amethi district, recognized under the One District One Product (ODOP) initiative, represents an important source of livelihood for local artisans, particularly in rural areas. This study exam...

Page No : 427-439

Keywords : Greenwashing; ESG Marketing; Consumer Trust; Sustainability Communication; Green Scepticism; Systematic Literature Review

Abstract : This systematic literature review addresses consumer differentiation between greenwashing and sustainability in ESG marketing. Integrating studies on greenwashing, sustainability communication, consumer trust, green scepticism, purchase intention and corporate accountability, the review draws upon signaling theory, attribution theory, persuasion knowledge, stakeholder...

Page No : 416-426

Keywords : Startup, Indian Values, Entrepreneurship, and Innovation

Abstract : Entrepreneurship is an important factor for economic development, innovation and employment creation. In the Indian Culture, entrepreneurship is heavily impacted by traditional values that highlight ethical business practices, social responsibility and sustainable growth. The research named “Empowering Tomorrow’s Entrepreneurs: Fostering Startups and Innovation wi...

Page No : 404-415

Keywords : Artificial Intelligence; ESG Performance; Sustainable Corporate Transformation; Dynamic Capabilities; Sustainability Reporting; Business Strategy

Abstract : In this systematic literature review, the author explores the role of artificial intelligence (AI) as a strategic enabler of environmental, social and governance (ESG) performance and sustainable transformation. Drawing upon the resource-based, natural-resource-based views and theories of dynamic capabilities, stakeholding, institutions and information processing, thi...

Page No : 388-403

Keywords : Digital banking, TCCM framework, Technology Acceptance Model

Abstract : Digital banking has transformed global business practices by altering client interactions with banks, enhancing operational efficiency, and increasing accessibility to banking services for all individuals. Despite receiving considerable academic attention, this study domain is poorly organized, characterized by diverse theoretical perspectives, methodologies, and situ...

Page No : 375-387

Keywords : Digital Intelligence; ESG Integration; Sustainable Business Performance; Corporate Social Responsibility; Systematic Literature Review; Corporate Sustainability

Abstract : This systematic literature review explores the role of digital intelligence in fostering sustainable business performance via ESG integration. While artificial intelligence, business intelligence dashboards, big data analytics, automation, blockchain traceability and predictive modelling are increasingly discussed as sustainability enablers, the existing literature is...

Page No : 359-374

Keywords : Digital Divide, E-learning, Hybrid Learning, Online Learning, Secondary Data Analysis, Student Perception.

Abstract : Online Learning can continue to directly affect students` engagement with educational material even after the pandemic. Online education became the primary method of imparting knowledge after the COVID-19 pandemic, displacing its role as an additional resource. This study addresses how students comprehend online learning by extensively examining and integrating second...

Page No : 347-358

Keywords : business environment, advertising, consumer behaviour, market competition

Abstract : In today`s business environment, advertising is essential for increasing brand awareness, customer interaction, and revenue. It is a crucial component of strategic marketing, enabling organizations to communicate their value offerings effectively to target audiences. This study examines the many facets of advertising`s significance in business, looking at how it affec...

Page No : 336-346

Keywords : Type 2 Diabetes Risk Prediction, Social Determinants of Health (SDOH) and Machine Learning

Abstract : Aims: To develop a clinically relevant risk score model for Type 2 Diabetes Mellitus (T2DM) by integrating conventional risk factors with social determinants of health (SDOH) using population-level data from the CDC 2015 Behavioral Risk Factor Surveillance System (BRFSS). Methods: Random Forest, Support vector machines (SVM), Logistic Regressi...

Page No : 318-335

Keywords : MSMEs, digital payments, TOE framework, financial inclusion, operational efficiency, Atmanirbhar Bharat, digital literacy, fintech credit, rural adoption

Abstract : This paper focuses on the Indian micro, small, and medium enterprises (MSMEs) and how Unified Payments Interface (UPI) has affected their operational efficiency, financial performance, and competitiveness in the market. It brings together the latest literature of secondary data with an enhanced technique-organisation-environment (TOE) framework to identify the most in...

Page No : 303-317

Keywords : Kazuo Ishiguro; Two-World Literature; Rebecca Suter; World Literature; Cultural Identity; Post-Colonial Literature.

Abstract : Scholarly evaluation of Kazuo Ishiguro’s initial literary output frequently relies on post-colonial theory or evaluates his fiction as globally accessible "world literature". Such interpretive frameworks, however, risk oversimplifying the intricate cultural friction and renegotiation present in his narratives. Utilizing Rebecca Suter’s paradigm of "two-world liter...

Page No : 295-302

Keywords : Gross value added (GVA), Net Value Added (NVA), MAYUR Ltd and Siyaram Ltd

Abstract : This study looks at how value is added to understand how well companies manage their finances and operations. It focuses on two main measures: Gross Value Added (GVA) and Net Value Added (NVA), which show how much wealth a company creates. GVA is calculated by subtracting the cost of materials and services used from the total output. NVA is similar but also takes into...

Page No : 288-294

Keywords : Consumer Behaviour, Online Shopping, Clothing Products, E-commerce, Apparel Retailing, Consumer Preferences, Rajkot City.

Abstract : The primary objective of this study is to examine consumer behaviour toward online purchases of clothes in Rajkot City. It seeks to understand consumers’ online shopping preferences, purchasing patterns, factors affecting buying decisions, satisfaction levels, and future purchase intentions. The study follows a descriptive research design and is based on primary dat...

Page No : 274-287

Keywords : Data Envelopment Analysis, Financial Performance, Malmquist Productivity Index, State Road Transport Undertakings, Technical Efficiency, COVID-19

Abstract : Purpose - This study aims to assess the technical efficiency and productivity changes of significant Indian State Road Transport Undertakings (SRTUs) between 2019 and 2021. Design/Methodology/Approach - This study is based on a quantitative method. Data has been analysed through Data Envelopment Analysis (DEA) using the CCR model and the Malmquist Productivity Index...

Page No : 256-273

Keywords : Digital finance, green finance, green digital finance, sustainable finance, SDG (Sustainable Development Goals)

Abstract : The research paper is a study focusing on the role of green digital finance in the context of promoting SDGs (Sustainable Development Goals) in India. As the innovation and development in today’s world are not only limited to faster growth while ignoring the goals aligned with the sustainability aspect, the objective of the study is to highlight the significance of ...

Page No : 247-255

Keywords : Value Added Statement (VAS), Gross Value Added (GVA), Net Value Added (NVA), Value Added Ratio (VAR), FMCG (Fast Moving Consumer Goods) Industry

Abstract : This study has been done with the aim to compare Value Added Statements (VAS) and Value Added Ratio (VAR) of selected 2 FMCG companies namely Britannia Industries Ltd and Nestle India Ltd by using non-probability judgemental technique. To achieve the motive of comparison of VAR, Value Added Statement was prepared by researcher from annual report of both the companies ...

Page No : 239-246

Keywords : Power, Discourse, Vikram Seth, Michel Foucault

Abstract : This paper explores how Vikram Seth`s poem "The Frog and the Nightingale" beautifully illustrates Michel Foucault`s ideas about power and discourse. While most readers see the poem as a simple story about a manipulative frog and a naive bird, this research argues that something far more subtle is happening. The frog never physically harms the nightingale or forces her...

Page No : 234-238

Keywords : Impact of Rebranding, Customer Loyalty

Abstract : Rebranding is one of key Marketing strategy that improve the company image from their competitor brand. This Research paper examine the impact of Rebranding on customer loyalty looking into both positive and negative results from Rebranding. This study investigates thorough knowledge of how rebranding attempt affect consumer perceptions and loyalty through a review of...

Page No : 230-233

Keywords : Haplophyllum tuberculatum, secondary metabolites, alkaloids, lignans, flavonoids, antioxidant, antimicrobial, anticancer, α-glucosidase inhibition, essential oils, Rutaceae

Abstract : Haplophyllum tuberculatum (Forssk.) A. Juss, a perennial herb of the family Rutaceae, is a medicinally important plant widely distributed across North Africa, the Middle East, and Southwest Asia. It has been extensively used in traditional medicine systems for the treatment of malaria, arthritis, headaches, parasitic infections, and gynecological disorders. The plant ...

Page No : 218-229

Keywords : Future-Ready Education, Teacher Well-Being, Private Schools, Happiness Index, NEP 2020, Education Policy, Guwahati, Assam

Abstract : Purpose: This study examines the influence of "Future-Ready" educational reforms, mandated by the National Education Policy (NEP) 2020, on the psychological well-being, health, and time balance of private school teachers in Guwahati, Assam. Design/Methodology/Approach: Adopting a mixed-methods design, quantitative data was collected via a structured questionnaire base...

Page No : 209-217

Keywords : Behavioural finance, social media, artificial intelligence, Indian retail investors, cognitive biases, herding behaviour, market sentiment, fintech

Abstract : The proliferation of social media platforms and the rapid advancement of artificial intelligence (AI) tools have fundamentally disrupted traditional patterns of financial decision-making among retail investors in India. This paper investigates how these twin forces interact with well-established behavioural finance biases—herding, overconfidence, loss aversion, anch...

Page No : 198-208

Keywords : Nifty 50 Returns, Foreign Portfolio Investment, India VIX, USD/INR Exchange Rate, ARDL Model

Abstract : This study investigates the effect of Foreign Portfolio Investment (FPI), the India VIX index, and the USD/INR exchange rate on Nifty 50 returns, using monthly data from January 2015 to December 2024. The ARDL Bounds Testing method was applied to examine the short-term and long-term associations between these variables. The Augmented Dickey-Fuller test confirmed that ...

Page No : 185-197

Keywords : Work-Life Balance, Employee Satisfaction, Stress Management, Organizational Support, Human Resource Management, FMCG Industry, Employee Well-being.

Abstract : One of the most crucial elements of contemporary human resource management is work-life balance. Job happiness, productivity, motivation, and organisational commitment are all strongly impacted by an employee`s capacity to manage work and personal obligations. The current study looks on Gopal Snacks Limited employees` work-life balance. A structured questionnaire was ...

Page No : 180-184

Keywords : Environmental Disclosure Practices, Pharmaceutical Industry, Sustainability Reporting, Corporate Accountability, India

Abstract : Environmental disclosure has become an integral component of company reporting, as stakeholders demand greater openness about environmental consequences and sustainability performance. The pharmaceutical industry, due to its chemical-intensive operations and resource usage, faces heightened environmental accountability, particularly in the Indian context. This study`s...

Page No : 168-179

Keywords : Artificial Intelligence (AI), Human Psychology, Positive and Negative Psychological effects.

Abstract : Artificial Intelligence (AI) is rapidly reshaping human life, influencing cognition, emotion, motivation, social interaction, and decision-making. This paper examines both the positive and negative psychological effects of AI on individuals in contemporary society. On the positive side, AI-driven tools such as mental-health chatbots, personalized learning systems, and...

Page No : 159-167

Keywords : Curvularia, Bipolaris, Trichoderma, Pithomyces, vegetables etc.

Abstract : Fungal infections are a common cause of vegetable degeneration. These infections can strike plants either before or after harvest, Various types of vegetables are grown worldwide and are consumed by human for nutrition in terms of bioactive nutrient molecules such as dietary fiber, vitamins and minerals, The results indicated that the primary cause of infection in the...

Page No : 151-158

Keywords : Central Bank Digital Currency, Digital Rupee, Financial Inclusion, Bank Disintermediation, Monetary Policy, UPI

Abstract : This paper examines the macroeconomic, institutional, and financial inclusion implications of India`s Central Bank Digital Currency, the Digital Rupee (e₹), as introduced by the Reserve Bank of India under the RBI Act of 1934. The study analyses the pilot-stage performance of CBDC, evaluating its design architecture and its interaction with existing payment infrastr...

Page No : 140-150

Keywords : Leverage, Profitability, Earning Per Share, Automobile, Nifty 50

Abstract : The automobile industry is most important role in economic development and transportation systems worldwide. The primary purpose of the research work is to evaluate the effect of leverage on profitability from selected Indian automobile companies. The top five companies choose for this study are Bajaj Auto Ltd, Eicher Motors Ltd, Mahindra & Mahindra Ltd, Maruti Suzuki...

Page No : 133-139

Keywords : Gig Economy, Platform Economy, future of the work and COVID 19

Abstract : Development of the platform economy is the fruit of COVID-19 pandemic. Although, the post COVID 19 period disrupted the global economy in various ways but it left the deep imprints in the employment market. It changed the mannerism of the work at global level. With the new limitation of people moving out of the house gave birth to numerous innovations and new methods ...

Page No : 121-132

Keywords : Secondary and Senior Secondary Education, Educational Transition, Academic Adjustment.

Abstract : The transition from secondary to senior secondary education represents a critical phase in students` educational journeys. During this period, students encounter substantial changes in academic expectations, social relationships, emotional well-being, and career-related decision-making. The transition often requires adaptation to a more demanding curriculum, increased...

Page No : 108-120

Keywords : Artificial Intelligence, Statistics, Knowledge, Tradition, Analytics, Research, Technology

Abstract : Artificial Intelligence (AI) has become one of the most influential technologies of the modern world, shaping decision-making, automation, and data-driven research across disciplines. However, the foundations of AI rely heavily on statistical reasoning, inference, and pattern recognition concepts that have deep roots in the Indian Statistical Knowledge System (ISKS). ...

Page No : 100-107

Keywords : યુવાપેઢી, સમાજકાર્ય, સામાજિક જવાબદારી, સ્વૈચ્છિક સેવા, યુવા વિકાસ, સામાજિક પરિવર્તન

Abstract : ભારત વિશ્વના સૌથી યુવા દેશોમાંનું એક છે. યુવાપેઢી માત્ર રાષ્ટ્રના વિકાસનું સાધન જ નહીં પરંતુ સામાજિક પરિવર્તનની મુખ્ય શક્તિ પણ છે. આજના સમય�...

Page No : 96-99

Keywords : Existential Loneliness, Deception and Espionage, Moral Responsibility, Russian Revolutionaries

Abstract : Joseph Conrad’s Under Western Eyes is a powerful psychological and political novel that deeply explores the moral, emotional, and ideological conflicts experienced by individuals living under the oppressive rule of Tsarist Russia. Set against the backdrop of political unrest and revolutionary activity in early twentieth-century Russia and Switzerland, the novel pres...

Page No : 91-95

Keywords : સંત સાહિત્ય, સતી તોરલ, ઉપદેશાત્મક વાણી, ભક્તિ પરંપરા, જેસલ-તોરલ, લોકસાહિત્ય, આત્મ-પરિવર્તન.

Abstract : પ્રસ્તુત સંશોધન પત્રમાં મધ્યકાલીન ગુજરાતી સંત સાહિત્યના સંદર્ભમાં સતી તોરલની વાણીનું સર્વગ્રાહી વિશ્લેષણ કરવામાં આવ્યું છે. સંત સાહિત્ય ...

Page No : 84-90

Keywords : Profitability Ratios; Miniratna Category-II; Public Sector Enterprises (PSEs); Financial performance.

Abstract : The research aims to examine and differentiate the profitability position of selected Miniratna Category-II over the time duration of five years using financial pointers. Public sector enterprises play a highly significant role in the economic growth of India by contributing to industrial upgradation, employment generation, and infrastructure development. Within this ...

Page No : 75-83

Keywords : Theater in Literature Education, Generative Artificial Intelligence, AI Avatars, Multimodal Learning, Literary Pedagogy, Drama Instruction, Digital Humanities, Character Embodiment, Experiential Teaching

Abstract : The pedagogical transmission of theatrical texts within English literature often encounters limitations when confined to traditional, text-based instructional strategies. Theater, by its nature, is a performative genre intended to be seen, heard, and embodied. However, the absence of visual and kinetic stimuli in conventional classrooms may hinder students’ ability ...

Page No : 69-74

Keywords : Goods and Service Tax, compact Businesses, MSMEs, Digitalization, Fiscal policies, Compliance, Economy of India.

Abstract : One of India`s largest indirect tax reforms was the introduction of the Goods and Services Tax (GST) on July 1, 2017. GST created a single taxing system in place of several indirect taxes, including VAT, excise duty, service tax, and entry tax. "One Nation, One Tax" and streamlining the taxation procedure were the primary goals of GST. Because they provide jobs and ma...

Page No : 63-68

Keywords : AI`s Role in Boosting, Employee Engagement, Performance Insights

Abstract : The rapid integration of artificial intelligence (AI) into modern workplaces mirrors broader technological advancements, delivering substantial benefits such as enhanced employee experiences through personalized tools, streamlined workflows, and data-driven insights that boost productivity and job satisfaction. However, this evolution also introduces notable risks, in...

Page No : 55-62

Keywords : Gandhiji`s vision of Swaraj, the present era of India

Abstract : Gandhi`s vision of fully realizing Swaraj true self-rule in India remained unfulfilled during his lifetime. However, the charitable organizations he established profoundly influenced subsequent non-governmental organizations (NGOs), volunteer groups, and people`s movements across India`s diverse regions. These later initiatives drew directly from Gandhian models, adap...

Page No : 47-54

Keywords : Corporate Social Responsibility, Sustainable Development, Stakeholder Theory, Triple Bottom Line, CSR Practices, India, ESG.

Abstract : Globally, corporate social responsibility, or CSR, has become a key tool for advancing sustainable development. Corporations have been forced to include ethical, social, and environmental factors into their commercial operations due to shifting stakeholder expectations, environmental concerns, and socioeconomic disparities. This study uses conceptual knowledge and emp...

Page No : 38-46

Keywords : Financial Literacy, Investment Awareness, Financial Education, Investment Behaviour, Financial Inclusion, India.

Abstract : Financial knowledge and investment awareness have recently become essential pillars for enhancing individual economic stability and overall financial well-being. Having sound financial capabilities allows people to better comprehend economic concepts, manage their earnings and savings efficiently, and make well-informed investment choices. Similarly, being aware of va...

Page No : 33-37

Keywords : Artificial Intelligence, cybersecurity, financial frauds, Malware, phishing

Abstract : The development of Artificial Intelligence (AI) has created a double effect in the banking sector. While it supports the detection of fraud and cybersecurity applications, it also delivers advanced tools for cybercriminals to carry out advanced financial frauds. Techniques such as fake identities, phishing, Ransomware, Malware, Trojan horses are the most common attack...

Page No : 23-32

Keywords : Financial Literacy, Personal Finance, Tax Literacy, Salaried Female Employees, Junagadh City

Abstract : The research shows that financial and tax literacy among salaried female employees in the Gujarati city of Junagadh. The study`s primary goal was to conduct thorough analyses the understanding of financial and focusing on their ability to manage income and making economic decisions and to evaluate a relationship between financial and tax knowledge among salaried femal...

Page No : 14-22

Keywords : Ethical Environmental disclosure, Sustainability Reporting, Environmental Disclosure Index (EDI), Cement Industry, Textile Industry.

Abstract : Ethical environmental disclosure and reporting have become crucial for corporate governance as stakeholders increasingly demand transparency and accountability. This study examines the ethical environmental reporting practices of selected Indian companies in the Cement and Textile industries for FY2023–24. The Environmental Disclosure Index (EDI) was used to measure...

Page No : 01-13