Keywords : લોક સાહિત્યમાં કહેવતો: એક વારસાની વાત

Abstract : લોક સાહિત્યમાં કહેવતો એ જીવનનું અમૂલ્ય રત્ન છે. તે અનુભવનું સાર છે જે પેઢીઓને જોડે છે. આજના ડિજિટલ યુગમાં તેને જાળવી રાખવું જરૂરી છે, જેથી નવી...

Page No : 405-407

Keywords : શિક્ષકો, ICT કુશળતા, ડિજિટલ સાક્ષરતા, માહિતી અને સંચાર ટેક્નોલોજી, શિક્ષણમાં નવીનતા, શૈક્ષણિક પ્રગતિ, ટેક્નોલોજી એકીકરણ, શિક્ષણ પદ્ધતિઓ.

Abstract : આધુનિક યુગમાં શિક્ષણક્ષેત્રમાં માહિતી અને સંચાર ટેક્નોલોજી (ICT – Information and Communication Technology)નું મહત્વ અવિનાશી બની ગયું છે. શિક્ષણની ગુણવત્તામાં સુધારણ�...

Page No : 396-404

Keywords : Artificial Intelligence; Physics Education; Scientific Discovery; Machine Learning; Data-Driven Physics.

Abstract : Artificial Intelligence (AI) is increasingly transforming the field of physics by enhancing data analysis, modelling complex systems, and accelerating scientific discovery. From fundamental school-level concepts such as motion, energy, and waves to advanced college-level topics like quantum mechanics, electromagnetism, and astrophysics, AI tools provide new ways of un...

Page No : 390-395

Keywords : સૌરાષ્ટ્રના લોકગીતો, વિરહની અભિવ્યક્તિ, લોકસાહિત્ય, કરુણ રસ, પરદેશી વિરહ, પ્રેમ વિરહ, આધ્યાત્મિક વિરહ, પ્રકૃતિ પ્રતીકો

Abstract : સૌરાષ્ટ્રના લોકગીતોમાં વિરહની અભિવ્યક્તિ ગુજરાતી લોકસાહિત્યની એક અતિ મહત્વની અને હૃદયસ્પર્શી વિશેષતા છે. વિરહ એ વિયોગની ભાવના છે, જે પ્રે�...

Page No : 386-389

Keywords : ગુજરાતી લોકસાહિત્ય, પ્રાદેશિક ભાષાપ્રયોગ, ગુજરાતી બોલીઓ, કાઠિયાવાડી, કચ્છી,લોકગીતો, લોકકથાઓ, ચારણી સાહિત્ય, ઝવેરચંદ મેઘાણી, સાંસ્કૃતિક વારસો

Abstract : ગુજરાતી લોકસાહિત્યમાં પ્રાદેશિક ભાષાપ્રયોગનું સ્થાન અત્યંત મહત્વનું છે. લોકસાહિત્ય સમાજની જીવનશૈલી, સંસ્કૃતિ, માન્યતાઓ અને અનુભવોનું જી�...

Page No : 382-385

Keywords : Gandhi and Ambedkar on Abolition of untouchability, Tolerance of Casteism, Correspondence of Gandhi and Ambedkar

Abstract : The 21st century is the Mahatma Gandhi and B. R. Ambedkar both have different personality and political strategies; Gandhi was soft and calm by nature and Ambedkar was aggressive to saw his approaches. Gandhi and Ambedkar both have fight for the rights against the evil recognitions of the civil society. The old Indian society believe in many customs like yoga, culture...

Page No : 374-381

Keywords : Working Capital Management, Profit efficiency, Textile Industry, India

Abstract : To manage working capital of the business is one of the difficult task of financial management. The present research paper tried to assess the impact of working capital management over the profit efficiency. The study was based on secondary data and contains analysis of 5 years that is from 2016 to 2021. Return on Assets (ROA) is used to quantify profitability, wherea...

Page No : 363-373

Keywords : Liquidity, Financial Performance, Loan-to-Deposit Ratio, Liquidity Coverage Ratio, and Net Stable Funding Ratio

Abstract : This study looks at how liquidity management affects the financial performance of selected Indian private sector banks. Liquidity management is assessed using important indicators such as Loan-to-Deposit Ratio, Liquidity Coverage Ratio, and Net Stable Funding Ratio, while financial performance is quantified using Return on Equity. Secondary data for 15 observations we...

Page No : 356-362

Keywords : Work–Family Balance, Women Professionals, Career Decisions, Gender Roles, India

Abstract : The increasing participation of women in professional and managerial occupations in India represents a significant socio-economic transformation. However, women continue to remain underrepresented in senior leadership and decision-making roles. A major contributing factor to this disparity is the persistent challenge of balancing professional responsibilities with fam...

Page No : 349-355

Keywords : Financial soundness, Z -Score model, one way ANOVA

Abstract : In this paper researcher analysed Altman s z-score model and application of Altman’s z-score model of selected sample. Researcher has select five telecom companies. The main aim of this study is to know about financial health of selected companies. The study is useful for the investors to know about which company is better and they can make some investments decision...

Page No : 340-349

Keywords : Goods and Services Tax, One Nation One Tax, Indirect Taxation, GST Council, Indian Economy

Abstract : The implementation of the Goods and Services Tax (GST) represents a landmark reform in India’s indirect taxation system. Introduced with the vision of “One Nation, One Tax,” GST aims to replace a fragmented and multi-layered tax structure with a unified, transparent, and technology-driven framework. This paper presents a conceptual analysis of the framework, str...

Page No : 333-339

Keywords : Organic products, Marketing strategies, Consumer behavior, Sustainable marketing, Indian markets

Abstract : The Indian market for organic products has expanded rapidly due to rising health awareness, environmental concerns, and changing consumer lifestyles. Marketing plays a decisive role in creating awareness, building trust, and transforming organic products from niche offerings into mainstream consumer goods. This study examines the marketing strategies adopted for organ...

Page No : 328-332

Keywords : Vedic Management; Strategic Management; Dharma, Ayurvedic Products; Indian Knowledge Systems; Ethical Business; Sustainable Strategy; Consumer Behavior.

Abstract : The research paper explores the integration of Indian Vedic knowledge systems into contemporary strategic management practices. The study aims to investigate whether principles from ancient Indian texts such as Dharma (righteousness), Artha (purposeful action), and Yajna (selfless service) can offer a viable framework for ethical and sustainable business strategies. U...

Page No : 316-327

Keywords : SWOT Analysis, Library Management, Strategic Planning, Innovation in Libraries, Library Development

Abstract : Libraries are now seen as important sources of information and are important to the social, educational, and research progress of a society. However, in this age of the internet, libraries face severe challenges in relation to evolving user expectations, technological advancements, limited financial resources, and competition from for-profit information providers. The...

Page No : 305-315

Keywords : Digital Swaraj, Self-Reliance, Startup Ecosystem, Digital Transformation, Economic Resilience, Policy Frameworks, Innovation, Financial Inclusion.

Abstract : This study paper analyzes the revolutionary change unfolding in India`s startup ecosystem with a focus on the quest for self-reliance fueled by digitalization, policy changes, and local entrepreneurial efforts. The core of this research is the strategy of Digital Swaraj, an overall model which harmonizes the Atmanirbhar Bharat program, digital governance, and localize...

Page No : 295-304

Keywords : Rasa Theory, Classical Indian Aesthetics, Textual Interpretation, Literary Criticism, Bhāva, Reader Response

Abstract : Rasa Theory, articulated in Bharata’s Nāṭyaśāstra and developed within the classical Indian aesthetic tradition, has conventionally been interpreted through a performative lens that privileges dramatic enactment and spectatorship in the realization of aesthetic experience. Such an orientation, while valuable for theatre studies, has constrained the application ...

Page No : 287-294

Keywords : Id, Ego, Superego, Society, Internal Conflict, Morality

Abstract : This paper explores the novel The Guru of Love by Samrat Upadhyay using Sigmund Freud‘s theory of the id, ego and superego. The novel depicts the internal struggles of characters. It reveals the constant tension between personal desires, rational thought and moral responsibility. This paper also discusses about Frued’s theory of the id, ego and superego. Frued s c...

Page No : 281-286

Keywords : વેપાર, વિદેશ વેપાર, આયાત, નિકાસ

Abstract : આધુનિક સમયમાં દરેક દેશ એકબીજાથી આગળ વધવા અને વિકાસ કરવા સતત પ્રયત્નશીલ રહેલ છે. કોઈપણ દેશના વિકાસ માટે વિદેશવેપાર એ મહત્વનો ભાગ ભજવે છે. વિદ�...

Page No : 273-280

Keywords : ચાવી રૂપ શબ્દ: ગુજરાતી સાહિત્યમાં ઉખાણા, ગામઠી ભાષા

Abstract : ગુજરાતી સાહિત્યમાં ઉખાણા એ પ્રાચીન સ્થરૂપ છે, જે હાલ આધુનિકયુગમાં લુપ્ત થતુ જોવા મળે છે. પણ આ ઉખાણાથી ઘણુ સમજવા મળતું હોય છે. ઉખાણા બોલવાનો અન...

Page No : 267-272

Keywords : Social stigma, psychological factors, self-perceived ability, language anxiety, fear of judgment, and communication barriers.

Abstract : Effective communication is necessary for participation and achievement in a variety of settings, including educational institutions, businesses, healthcare facilities, and social areas. However, psychological, social, cultural, and institutional issues frequently result in communication difficulties for people. The purpose of this study is to investigate how people`s ...

Page No : 260-266

Keywords : ભારતીય સંસ્કૃતિ, શૃંગાર રસ, શિલ્પ સ્થાપત્ય, મહાકવિ કાલિદાસ, દેહથી દેવત્વ

Abstract : પ્રસ્તુત શોધનિબંધમાં ભારતીય શિલ્પ સ્થાપત્ય અને મહાકવિ કાલિદાસના સાહિત્યમાં નિરૂપાયેલા ‘શૃંગાર રસ’નો તુલનાત્મક અને દાર્શનિક અભ્યાસ રજૂ �...

Page No : 253-259

Keywords : नैतिकता, महापाप, राजनीति, विवेक, ज्ञान, शिक्षा, मानवता, धर्म।

Abstract : महात्मा गांधी बहुमुखी प्रतिभा से युक्त एक महान विचारक थे। उन्होंने मनुष्य के जीवन को स्पर्श करते हर एक क्षेत्र को अपने चिंतन का केंद्र बनाया...

Page No : 243-252

Keywords : સરદાર વલ્લભભાઈ પટેલ, કિસાનોના ભાષણો, કિસાન સંગઠન, સામાજિક સુધારણા, બાળલગ્ન વિરોધ, આભડછેટ, કોમી ભાઈચારો, કિસાન સ્વમાન

Abstract : આ સંશોધનપત્રમાં સરદાર વલ્લભભાઈ પટેલના કિસાનોને ઉદ્દેશીને આપેલા ભાષણોનું વિશ્લેષણ કરવામાં આવ્યું છે. સરદાર પટેલને સામાન્ય રીતે સ્વતંત્ર ભ...

Page No : 237-242

Keywords : Hindu, western thought, influence, India, two worlds.

Abstract : Raja Rao often startles one with his extraordinary style of blending the East and the West. His works are impregnate with philosophical, religious and historical contexts of both the worlds. However, as it is known that Rao passed major part of his adult life in the West, there needs to be an understanding of who and what influenced Rao. Excellently blended worlds of ...

Page No : 232-236

Keywords : Powers of Search, Seizure, and Arrest in Public Places

Abstract : The Narcotic Drugs and Psychotropic Substances Act, 1985 (NDPS Act) is a stringent penal statute enacted to combat drug trafficking and abuse in India. Among its various provisions, Sections 41 to 43 deal with the powers of search, seizure, and arrest. While Sections 41 and 42 impose strict procedural safeguards, Section 43 governs searches conducted in public place...

Page No : 227-231

Keywords : ખરીફ પાક , પ્રધાનમંત્રી ફસલ બીમા યોજના , અરજી કરાયેલ ખેડૂતોની સંખ્યા, વીમા કૃત રકમ , કુલ દાવાઓ, ચૂકવેલ દાવાઓ, બાકી રહેલ દાવાઓ,

Abstract : પ્રસ્તુત સંશોધન અભ્યાસ ભારતમાં પ્રધાનમંત્રી ફસલ બીમા યોજના અંતર્ગત ખરીફ પાકનો આર્થિક અભ્યાસ વર્ષ 2016-17 થી 2023-24 સુધીના આંકડાકીય માહિતીના વિશ્�...

Page No : 220-226

Keywords : Customer Attitude, Traditional Banking, Digital banking,

Abstract : Due to digital technologies, there have been transformative changes in the banking sector. As compared to traditional banking, digital banking provides convenience, speed, and 24/7 access to financial services, which are the major concerns in the case of traditional banking systems. Not only this, but face-to-face interactions and personalized services are also time-c...

Page No : 210-219

Keywords : ભગવાન દાસ પટેલ, મહાકાવ્ય,

Abstract : આદિવાસી લોકસંસ્કૃતિના પ્રખર અભ્યાસી એવા ડૉ.ભગવાનદાસ પટેલનો જન્મ ૧૯મી નવેમ્બર-૧૯૪૩ના રોજ સાબરકાંઠા જિલ્લાના હિંમતનગર તાલુકાના જામળા ગામે ...

Page No : 207-209

Keywords : भारतीय ज्ञान परम्परा और शोध

Abstract : :- भारत में सदियों से चली आ रही परंपरा अद्वितीय है | विभिन्न ज्ञान हमारी संस्कृति और परंपरा में पड़ा हुआ है पर हम सबको ये सब प्राप्त हुआ और जानने...

Page No : 204-206

Keywords : ભારતીય બુદ્ધધર્મ,વૈશ્વિક પ્રભાવ,અશોક, બૌધ શિક્ષા ,દક્ષિણપૂર્વ એશિયા

Abstract : ભારતમાં બૌદ્ધ ધર્મનો ઉદ્ભવ ઈ.સ. પૂર્વની છઠી સદીમાં ગૌતમ બુદ્ધના ઉપદેશોથી થયો. સમાનતા, અહિંસા, કરુણા અને મધ્યમ માર્ગના સિદ્ધાંતોને કેન્દ્રમા�...

Page No : 194-203

Keywords : आदिवासी समुदाय,आदिवासी समुदाय की समस्याए ऐवं चुनोतिया

Abstract : प्रस्तुत शोध-पत्र अध्यापक के द्वारा आदिवासी समुदाय की समस्याएं ऐवं चुनौतियाँ पर लिखित है. हजारों वर्षों से जंगलों और पहाड़ी इलाकों में रहने व...

Page No : 185-193

Keywords : भीष्म साहनी, नाटक, समाजशास्त्रीय अध्ययन, यथार्थवाद, साम्प्रदायिकता, वर्ग संघर्ष

Abstract : भीष्म साहनी हिंदी साहित्य के ऐसे यथार्थवादी रचनाकार हैं जिन्होंने अपने नाटकों के माध्यम से भारतीय समाज की जटिल सामाजिक संरचना, वर्ग-संघर्ष, ...

Page No : 182-184

Keywords : Violence, Ethics, Bell, Tolls

Abstract : Ernest Hemingway’s For Whom the Bell Tolls (1940) presents war not merely as a political or military struggle but as a profound moral, emotional, and psychological testing ground for human beings. Set against the backdrop of the Spanish Civil War, the novel examines how individuals respond when placed in extreme situations where survival, loyalty, and ethical respon...

Page No : 177-181

Keywords : Value Added Statement, Value Added Ratios

Abstract : This is a Comparative study of Bombay Dyeing & mfg. co. Ltd and Page Industries Ltd. For the comparison of the data prepare value added statement and value added ratio and also used t-test. The purpose of the study prepares and analysis of value added statement and value added ratios. This data taken from the annual report of both companies from 2019-2023. For the ana...

Page No : 167-176

Keywords : વિધવાઓની સ્થિતિ, સાજ- શણગાર અને અલંકાર પહેરવા પર પ્રતિબંધ, સ્વાદિષ્ટ ભોજન જમવા પર પ્રતિબંધ, સતીપ્રથાનો ભય, શિક્ષણ અને મિલકતનો અભાવ, વિધવા પુનઃલગ્ન પ્રતિબંધ

Abstract : 19મી સદીમાં ભારતમાં અનેક પ્રકારના કુરિવાજો પ્રચલિત હતાં. જેમાં દીકરીને દૂધપીતી કરવાનો રિવાજ, બાળલગ્ન, કજોડાં લગ્ન, કન્યાવિક્રય, વરવિક્રય, સત�...

Page No : 162-166

Keywords : પ્રધાનમંત્રી કિસાન સન્માન નિધિ યોજના, લાભાર્થીઓની સંખ્યા, ફાળવેલ ભંડોળ

Abstract : પ્રધાનમંત્રી કિસાન સન્માન નિધિ યોજના પીએમ કિસાન ભારત સરકાર દ્વારા ખેડૂતોને ન્યૂનતમ આવક સહાય પૂરી પાડવા માટે શરૂ કરાયેલ એક મહત્વપૂર્ણ કૃષિ ...

Page No : 156-161

Keywords : हिन्दी भाषा, कंप्यूटर, सूचना प्रौद्योगिकी, यूनिकोड, डिजिटल साहित्य

Abstract : आधुनिक युग में कंप्यूटर और सूचना प्रौद्योगिकी ने भाषा, साहित्य एवं संचार के क्षेत्र में क्रांतिकारी परिवर्तन किए हैं। हिन्दी भाषा, जो भारत क...

Page No : 148-155

Keywords : Juvenile Justice, Rehabilitation, Punitive Accountability, Recidivism, Juvenile Justice Board (JJB), UNCRC, Child Rights, Legal Reform.

Abstract : The Juvenile Justice (Care and Protection of Children) Act, 2015 (JJ Act) represents India’s most comprehensive attempt to reconcile the rehabilitative needs of children in conflict with law with the contemporary demand for punitive accountability in cases involving heinous offences. While the Act’s normative framework privileges counselling, education, skill deve...

Page No : 142-147

Keywords : Multiple Intelligences, differentiated instruction, assessment, educational technology, inclusive education

Abstract : In today`s diverse and technologically advanced classrooms, Howard Gardner`s Theory of Multiple Intelligences (MI) has grown in significance. The importance of MI in the twenty-first century is examined in this research article, along with the difficulties teachers encounter when putting MI-based instruction into practice and the opportunities presented by student-cen...

Page No : 133-141

Keywords : Women empowerment, India, gender equality, historical comparison, political participation, labor-force participation, digital divide, gender-based violence, inclusive development.

Abstract : Women’s status in India has undergone considerable change, though accompanied by considerable inequality between 1947 and 2025, instigated by constitutional promises, new socio-economic policies, and changes in societal norms. Indian women at independence in 1947 lived with extreme illiteracy, negative health indicators, minimal political representation, and mostly ...

Page No : 119-131

Keywords : APMC Act, Price discovery, Farmer protection, Market transparency, Intermediary exploitation

Abstract : Agricultural Produce Market Committees (APMCs) were established in India to create a regulated and transparent system for marketing agricultural produce, ensuring fair prices and protecting farmers from exploitation by intermediaries. Rooted in colonial-era market reforms and formalized post-independence through various state-level APMC Acts, these institutions have p...

Page No : 113-118

Keywords : अभिव्यक्ति की स्वतंत्रता, सोशल मीडिया, ऑनलाइन विनियमन, मध्यस्थ दायित्व, डिजिटल अधिकार, भारतीय संविधान

Abstract : अभिव्यक्ति की स्वतंत्रता लोकतांत्रिक समाजों की आधारशिला है और भारतीय संविधान के अनुच्छेद 19(1)(क) के अंतर्गत इसे संवैधानिक संरक्षण प्राप्त है�...

Page No : 105-112

Keywords : વર્તમાન શિક્ષણ વ્યવસ્થાનું સમીક્ષાત્મક વિશ્લેષણ

Abstract : આ સંશોધન પેપરનો મુખ્ય હેતુ ભાર વિનાનું ભણતર અને ભારવાળાં ભણતર વચ્ચેના તફાવતને સમજી વર્તમાન શિક્ષણ વ્યવસ્થાનું સમીક્ષાત્મક વિશ્લેષણ કરવાન...

Page No : 99-104

Keywords : ऑनलाइन शिक्षा, पारंपरिक कक्षा, तुलनात्मक अध्ययन, प्रायोगिक शोध, सीखने की प्रभावशीलता, मिश्रित शिक्षण

Abstract : 21वीं सदी में तकनीकी विकास ने शिक्षा प्रणाली को एक नए आयाम पर पहुंचा दिया है। पारंपरिक शिक्षण, जो वर्षों से शिक्षा का आधार रहा है, अब डिजिटल तकन�...

Page No : 91-98

Keywords : Climate change, ecology, and secondary school teachers.

Abstract : The present study investigates the attitudes of secondary school Biological Science teachers towards climate change and ecology. A simulated sample of 200 teachers representing urban and rural schools, varied qualifications, and differing exposure to environmental training was analysed. Measures included attitude scales for climate change and ecology. Descriptive stat...

Page No : 82-90

Keywords : UPI Fraud, ATM Cloning, Phishing, Unauthorized Transaction, Fake KYC

Abstract : Retail banking in India has witnessed rapid digital transformation, especially in metro cities of Gujarat such as Ahmedabad, Surat, Vadodara, and Rajkot. While technology-driven services offer faster delivery, convenience, and improved customer experience, they also expose banks and customers to increasing cyber-financial threats such as phishing, UPI fraud, identity ...

Page No : 72-81

Keywords : Service Marketing, Gujarat Region, 7Ps, SERVQUAL, GAP Model, Consumer Behaviour, Digital Transformation, Healthcare, Tourism, Retail, Banking, Startups, Service Quality.

Abstract : More than half of Gujarat`s GSDP comes from the service sector, which has become a major driver of the state`s economic growth and is essential to social development, job creation, and regional competitiveness. Rapid industrialization, robust infrastructure, growing digital transformation, and changing consumer expectations influenced by higher incomes and increased e...

Page No : 65-71

Keywords : સરસ્વતીચંદ્ર : એક અભ્યાસ

Abstract : વિશ્વસાહિત્યમાં સૌથી લોકપ્રિય સાહિત્ય સ્વરૂપ હોય તો તે નવલકથા છે. ગુજરાતી ભાષા સાહિત્યમાં ’કરણઘેલો’ આપણી પ્રથમ ગુજરાતી નવલકથા તરીકે ખ્�...

Page No : 62-64

Keywords : નીતિ,સર્વગ્રાહી,વ્યવસ્થાપન(મેનેજમેન્ટ),પરિપ્રેક્ષ્ય

Abstract : નીતિમત્તાને ધ્યાનમાં રાખી જીવન સમૃદ્ધ અને સુખપૂર્ણ બનાવવા માટેનું એક લક્ષ્ય માણસમાત્રનો ઉદ્દેશ હોવો જોઈએ. પરંતુ વાસ્તવિક જીવનમાં આવું ખા�...

Page No : 50-61

Keywords : પ્રેડેટરી જર્નલ - સંશોધન જગતમાં પડકારો, અસર અને જાગૃતિ

Abstract : વિશ્વભરમાં શૈક્ષણિક સંશોધનનું મહત્ત્વ સતત વધી રહ્યું છે. સંશોધકો પોતાના જ્ઞાનને વૈજ્ઞાનિક સમુદાય સુધી પહોંચાડવા માટે સંશોધન લેખો પ્રકાશિ...

Page No : 41-49

Keywords : શિક્ષક, શિક્ષણ, ટેકનોલોજી, ભૂમિકા .

Abstract : પ્રસ્તુત અભ્યાસમાં સંશોધકે શિક્ષક તાલીમમાં ટેકનોલોજીની ભૂમિકા અંગે રજૂઆત કરી છે. આજના ટેકનિકલ યુગમાં ટેકનોલોજીના માધ્યમથી શિક્ષકોને અલગ ...

Page No : 37-40

Keywords : Family Power Structure, Financial Control, Gender Oppression, Patriarchy.

Abstract : This research paper will discuss the patriarchy in Mahesh Dattani’s play Where There’s a Will, and its implications for families in a middle-class Indian context. The play is about Hasmukh Mehta, the father, who, with his authority, wealth, and draconian rules, controls his family members. Hasmukh believes that the main purpose of marriage is to have a son, and he...

Page No : 32-36

Keywords : Financial Performance, Automobile Sector, Ratio Analysis, Profitability, Liquidity, Solvency

Abstract : Finance is regarded as the lifeblood of any business organization. hence, evaluating the financial performance of the business is extremely important. This research paper will aim to provide a detailed comparative analysis of the financial results of Tata Motors Limited (TML) and Maruti Suzuki India Limited (MSIL), two of the top automobile manufacturers in India, for...

Page No : 21-31

Keywords : Experiential learning, artificial intelligence, and simulation

Abstract : Simulation is a useful tool in management studies that can assist marketing students in understanding and putting key theories and concepts into practice. Students can investigate marketing trends, create product strategies, evaluate business performance, and make well-informed judgments based on actual facts by applying artificial intelligence in marketing simulation...

Page No : 15-20

Keywords : Pandit Yug, Neoclassical, Classical tradition, Poetic decorum, Imitation of classical models, Moral philosophy, Sanskrit literary heritage, Rationalism, Literary aesthetics, poetic differences, Poetic devices, Comparative literature, Tradition and modernity, Intellectualism in poetry

Abstract : Every school of poetry features specific style and Neo-classical and Pandit Yug poetry is no different. The prefix neo means new and classical means return to the ideology set by Greeks and Romans during the classic period. Here we can find that the neoclassical poets and Pandit Yug poets wrote classical poetry with new attributes and therefore it is called neoclassic...

Page No : 08-14

Keywords : રણજી ટ્રોફી ટુર્નામેન્ટ, ભારતીય ક્રિકેટ ટીમ, રમતગમત , રણજીતસિંહજી

Abstract : રણજી ટ્રોફી ભારતીય ક્રિકેટનાં રીઢનાં હાડકા સમાન ઘરેલુ સ્પર્ધા છે, જેણે ૧૯૩૪થી આજદિન સુધી ભારતીય રાષ્ટ્રીય ટીમ માટે અસંખ્ય પ્રતિભાશાળી ખેલ...

Page No : 01-07

Keywords : Transgender Representation, Indian Literature, Empowerment and Resilience

Abstract : Transgender identities have been historically marginalised in Indian society, but literature has played a key role in bringing their experiences to light. Over time, transgender narratives in Indian literature have evolved from reinforcing stereotypes to challenging social norms and advocating for inclusion. Autobiographies such as "The Truth About Me" by A. Revathi a...

Page No : 315-327

Keywords : Inflation, GDP growth, India, economic policy, macroeconomic stability

Abstract : Inflation and GDP growth are two of the most critical indicators that reflect a country`s economic status. This paper explores the complex and evolving relationship between these variables, drawing on established theories and recent data. Focusing on emerging markets such as India, it highlights how varying inflation levels influence growth patterns, and vice versa. E...

Page No : 308-314

Keywords : गुजरात के समकालीन कथाकार, साहित्यिक अवदान

Abstract : सूर्य दिन यादव का साहित्य समकालीन समाज की समस्याओं का दर्पण है। उनकी रचनाएँ न केवल साहित्यिक दृष्टि से महत्वपूर्ण हैं, बल्कि समाजशास्त्रीय �...

Page No : 304-307

Keywords : Decision-making, Knowledge Management, Quality Management, TQM.

Abstract : This article explores the connections among quality management, knowledge management, and decision-making processes in new firms. Since startups frequently function in volatile settings, sound decision-making is essential to their long-term viability. The study investigates the ways in which decision-making processes impact knowledge management and the application of ...

Page No : 287-303

Keywords : ओटीटी, कंटेंट विविधता, तकनीकी नवाचार, समावेशन, मनोरंजन उद्योग

Abstract : स्ट्रीमिंग प्लेटफ़ॉर्म ने दुनिया भर के लोगों को समावेशी कंटेंट की एक विस्तृत श्रृंखला प्रदान करके मीडिया उद्योग में क्रांति ला दी है। ओवर-द-...

Page No : 281-286

Keywords : Regression analysis; debt to equity; MSMEs; capital structure.

Abstract : The paper investigates how capital structure affects Indian MSME financial performance generally. From 2017 to 2023, the seven-year study covers which the top 10 MSMEs were chosen according on their market worth. The study is to evaluate the effect of capital structure on MSME financial performance as well as the relationship between financial performance in MSMEs and...

Page No : 273-280

Keywords : Farmer Producer Companies (FPCs), Facilitating Factors, Organizational Development, Agricultural Collectives, Rural Empowerment

Abstract : A key institutional tool for increasing the collective strength and negotiating power of farmers, particularly smallholders, is the Farmer Producer Company (FPC). The primary goal of this study is to identify and examine the major enabling elements that affect the effective operation of FPCs in Gujarat`s Junagadh district. A systematic survey that covered organization...

Page No : 263-272

Keywords : Indirect Tax system, MSME Entrepreneur, GST Compliance, input tax credit, changes GST rules.

Abstract : The introduction of the Goods and Services Tax (GST) in India aimed to simplify the indirect tax system, enhance transparency, and promote ease of doing business. However, for Micro, Small, and Medium Enterprises (MSMEs), especially in a business-intensive state like Gujarat, the transition to GST has posed several challenges—most notably in terms of compliance and ...

Page No : 256-262

Keywords : Smart agriculture, Internet of Things (IoT), Machine Learning (ML), Precision agriculture, Sustainable farming, Agricultural technology, Data-driven decision-making

Abstract : This comprehensive review examines the transformative potential of Internet of Things (IoT) and Machine Learning (ML) technologies in smart agriculture. The paper outlines the key architectural components and data processing frameworks enabling the integration of these advanced technologies into agricultural systems. It explores IoT-enabled applications, such as preci...

Page No : 249-255

Keywords : સ્ત્રીઓ, ઉચ્ચ શિક્ષણ, પરિવર્તન, વિકાસ

Abstract : સ્વતંત્રતા બાદ સ્ત્રી શિક્ષણને ખૂબ વેગ મળ્યો હતો. ગાંધીજીએ સ્ત્રી શિક્ષણની શરૂઆત આકરી હતી, તેમાં દરેક સમાજસુધારકે ફાળો આપ્યો. સ્ત્રી શિક્ષ�...

Page No : 244-248

Keywords : સ્થાળાંતર, આદિવાસી મજુરો, સમસ્યા

Abstract : સ્થળાંતરિત આદિવાસી મજુરોની સમસ્યાઓ બહુ-આયામી છે. અને તેને ઉકેલવા માટે વ્યાપક અભિગમની જરૂર છે. આદિવાસી વિસ્તારોમાં આર્થિક વિકાસને પ્રોત્સા�...

Page No : 238-243

Keywords : Nykaa, Consumer Buying Behavior, Online Shopping,

Abstract : This research delves into the key factors influencing consumer buying behavior toward Nykaa, a leading online beauty and wellness platform, with a particular focus on users in Rajkot city. Utilizing a structured questionnaire, data was collected from 128 respondents to gain insights into customer preferences, brand perception, satisfaction levels, and shopper categori...

Page No : 222-237

Keywords : Dividend Payout decision, stakeholders, credit standing, liquidity, future growth, FMCG companies

Abstract : Dividend payout decision is one of the major decisions for the financial managers. It affects the interest of the various stakeholders and most importantly it affects the credit standing, liquidity and future growth of the concern and hence whenever the company wants to take decision regarding the DPR it requires due attention. The Prime aim of the present research is...

Page No : 211-221

Keywords : User-Generated Content (UGC), Buying Behaviour, Gen Z, A-I-D-A model

Abstract : Purpose: The main aim of this research is to analyse the impact of User Generated Content UGC in the buying behaviour of Gen Z consumers in Vadodara in context to A-I-D-A Model. Methods: The main method adopted in this research for addressing the aim is quantitative, wherein the data collection method used is primary data. Surveys have been conducted in this study wi...

Page No : 192-210

Keywords : ઝૂંપડપટ્ટી, આરોગ્ય વિષયક સમસ્યાઓ, શહેરીકરણ, પ્રદૂષણ

Abstract : ઔદ્યોગિક ક્રાંતિ પછી, શહેરોમાં રોજગારીની વધુ તકો હોવાથી ગ્રામ્ય વિસ્તારો તરફથી શહેરો તરફ વિશ્વભરમાં સ્થળાંતર શરૂ થયું. તેને કારણે શહેરો/નગ...

Page No : 186-191

Keywords : Investors, Gold Value, Index, Association, Rate of Inflation

Abstract : In the financial industry, a security can often be described as a market component created with the goal that it will generate revenue in the years to come or increase in price. The research’s purpose was to ascertain how the inflation rate impacted the Sensex’s Index and gold value in various years. Secondary data on the gold value in India, the Sensex, and the r...

Page No : 173-185

Keywords : MOOCS, ટેક્નોલૉજી, શિક્ષણ, ઓનલાઈન શિક્ષણ, મુક્ત શિક્ષણ, દૂરવર્તી શિક્ષણ, સ્કિલ, વોકેશનલ, AI અને સ્માર્ટ એપ, શૈક્ષણિક સાધનો.

Abstract : MOOCS એ આજના યુગની જરૂરિયાત બની ઊભરી રહી છે. દૂર અંતરિયાળ વિસ્તારોમાં જ્યાં શિક્ષણની પહોંચ ન હોય તો પણ MOOCS એ તેમને મુક્ત અને દૂરવર્તી શિક્ષણ મધ્યમ...

Page No : 167-172

Keywords : GDP, FDI, FII રોકાણ

Abstract : પ્રસ્તુત સંશોધન અભ્યાસમાં ભારતમાં પ્રત્યક્ષ વિદેશી મૂડીરોકાણમાં છેલ્લા બે દાયકા દરમિયાન કેવા કેવા અને કેટલાં પરિવર્તન આવ્યા છે તેનો અભ્ય...

Page No : 160-166

Keywords : દલિત, દલિત સ્ત્રી, આત્મકથા. દલિત જીવન, દલિત સ્ત્રી શિક્ષણ, સંઘર્ષ, ડૉ. આંબેડકર, આંતરિક સમસ્યાઓ અને તેનો ઉકેલ.

Abstract : આ આત્મકથાની શક્તિ તેની નિખાલસતા અને વાસ્તવિકતામાં રહેલી છે, પરંતુ કેટલીક બાબતોમાં તે વધુ એકરૂપ બની શકેત. ઘટનાઓનું નિરૂપણ ક્યારેક વિખરાયેલ�...

Page No : 154-159

Keywords : Bombay, Mumbai, City, Island, Metropolitan, Alienation, Old vs. New, Humanity, Train, Cafe.

Abstract : Mumbai is a city of dreams, fame, name, money but it has its dark side too. It can be felt by the people who actually live there. Human values are decaying here everyday, it can give you a lot and can take everything from you as well. Such is a theme or subject of this paper and for the same four poems have been analysed here. The city has become an island and people ...

Page No : 147-153

Keywords : Postcolonial identity, colonialism, cultural hybridity, Igbo society, resistance, decolonization

Abstract : Chinua Achebe’s book Things Fall Apart is an important story in postcolonial literature. It tells about the life of a Nigerian man named Okonkwo. It shows how his traditional African community changes when European colonizers arrive. The book helps people to understand the effects of colonization on African culture and history. It offers a profound exploration of Af...

Page No : 141-146

Keywords : Financial literacy, Financial Anxiety

Abstract : The Trendy progressively complex financial environment, young individuals are essentially towards to create important financial decisions earlier in life, ranging from managing educational expenses and personal budgets to handling savings, investments, and debt. These responsibilities, when not accompanied by adequate knowledge, confidence, or support, often give rise...

Page No : 122-140